![]() ![]() But we knew Lincoln-Mercury would have two models. We cut right into it, adding or deleting clay to accommodate our new theme, so it wasn't like starting all over. We cut templates and fitted them to the clay model that had been started. Within a week we had hammered out a new design. We also had photographs of all the previous sporty cars that had been done in the Corporate Advanced studio as a guide to themes or ideas that were tired or not acceptable to management. We taped the lists up all around the studio to keep ourselves on track. We talked about the sporty car for most of that afternoon, setting parameters for what it should look like - and what it should not look like - by making lists on a large pad, a technique I adapted from the management seminar. I then called a meeting with all the Ford studio designers. This design was called the Cougar by the design team. David Ash, Gale Halderman, John Foster, and George Schumaker. The Ford design studio ultimately produced the winning design in the intramural contest, under Project Design Chief Joe Oros and his team of L. The design teams had been given five goals for the design of the Mustang: It would seat four, have bucket seats and a floor mounted shifter, weigh no more than 2,500 pounds (1,100 kg) and be no more than 180 inches (5 m) in length, sell for less than US$2,500 (equivalent to $24,560 in 2023), and have multiple power, comfort, and luxury options. while Iacocca himself championed the project as Ford Division general manager.ĭrawing on inspiration from the mid-engined Ford Mustang I concept vehicle, Lee Iacocca ordered development of a new "small car" to vice-president of design at Ford, Eugene Bordinat.īordinat tasked Ford's three design studios (Ford, Lincoln-Mercury, and Advanced Design) to create proposals for the new vehicle. Frey was the head engineer for the Mustang project - supervising the development of the Mustang in a record 18 months from September 1962 to April 1964. This new car shared no components with preceding models.Īs Lee Iacocca's assistant general manager and chief engineer, Donald N. With the onset of the 1973 oil crisis, Ford was prepared, having already designed the smaller Mustang II for the 1974 model year. After an initial surge, sales steadily declined as Ford began working on a new generation Mustang. With each revision, the first-generation Mustangs grew in overall dimensions and engine power. Upon introduction, the Mustang, sharing its platform with the Falcon, was slotted into the compact car segment. It was introduced on April 17, 1964, as a hardtop and convertible with the fastback version to follow in August 1964. The Mustang's styling, with its long hood and short deck, proved wildly popular and inspired a host of competition. The introduction of the Mustang created a new class of automobiles known as pony cars. NOTE: Do Not Send In Your Firewall BracketsThe first-generation Ford Mustang was manufactured by Ford from March 1964 until 1973.Please Allow From 2-8 Weeks Once Your Ship Your Power Brake Booster To Us.Your Fully-Rebuilt Power Brake Booster/Master Cylinder Will Be Returned To You Upon Completion.Print Attached Service Form For Instructions.Within hours a Service Form will be emailed to you with instructions on where to ship your part. If you are using our new website with all of the cars we offer parts for (), add the item to your shopping cart and check out. If there is a red button that says PRINT SERVICE FORM, simply print the form and follow the instructions. NOTE: The cosmetic restoration will make the parts look nice, and protect them, but may not be acceptable for serious car show judging. Our experts will take care of the rest and return your booster and master cylinder ready-to-go! Your can count on MAC's for the parts and services you need! Simply print the service form and follow the instructions. It will be ready to bolt on with a minimum of adjustments. It includes a thorough cleaning and inspection, replacement of wear-items, then it will be given a cosmetic restoration. This rebuild service is designed to bring your correct, rebuildable clamp band type booster and single master cylinder into the 21st century, and give you years of faithful service. In doing so they frequently find that new problems have been created, in addition to losing originality. Often owners of older vehicles are too ready to simply replace the original components with incorrect ones on an otherwise stock vehicle. Unfortunately age, lack of use, and the brake fluids currently available all work together to create a dangerous situation. Good brakes are at least as important today as when your Thunderbird was new.
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